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Ideation in design thinking: a case study

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In part three of the American Society of Civil Engineers Design Thinking discussion series, Carollo's Mel Butcher urges engineers to trust the ideation process and push for the best possible results for the user.

"Don’t assume the initial solution will solve the core design problem you’re presented."

Click here to learn how the ideation process can help create consensus around a vision and result in exceptional outcomes for you and your clients.


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